3COINS x YAS x YAICHI Present the "Ryoko Shiyo!" Travel Festival

HONG KONG — Hong Kong, February 12, 2026 — 3COINS, the popular Japanese lifestyle goods brand, announced a strategic partnership with YAS, a leading APAC InsurTech company, to launch the "3COINS x YAS x YAICHI Ryoko Shiyo! Travel Festival" at the 3COINS Hysan Place store and the YAICHI online store. The collaboration combines 3COINS' Japanese lifestyle aesthetic with YAS travel protection, helping customers unlock complimentary travel insurance while they prepare travel essentials and adding peace of mind and everyday "small happiness" to future journeys.

As travel demand continues to rise, Hong Kong travellers are looking beyond sightseeing and shopping toward more thoughtful details and better-quality experiences. 3COINS has long offered quality lifestyle goods at accessible prices, while YAS is reshaping the next generation of protection through on-demand insurance.

The "Ryoko Shiyo!" campaign is designed to break away from traditional perceptions of insurance by embedding protection into the shopping journey. From February 12 to March 16, 2026, customers purchasing selected 3COINS items can receive a YAS travel insurance redemption card, bringing the idea of "shop, get protected, and be ready to go" into practice.

During the campaign period, customers shopping at the 3COINS Hysan Place store can receive a limited-edition "Ryoko Shiyo!" redemption card, with a total of 3,500 YAS travel protection rewards available.

YAICHI TOMO members can receive one redemption card with a single purchase of HK$168 or above.

Non-members can receive one redemption card with a single purchase of HK$248 or above.

Reward details: each redemption card can be used to redeem one complimentary day of YAS Single EASY GO Travel Insurance (Plan 1) reward protection. There is no age limit, so customers can travel with added confidence whether they are heading north for a short trip, visiting the Greater Bay Area, or travelling overseas.

The rewards also extend online. During the campaign period, the top three customers by accumulated spend on 3COINS products at the YAICHI online store will each receive three days of YAS Single FLY Travel Insurance (Single Trip Standard Plan) reward travel protection for an upcoming trip.

All winning customers can scan the QR code or follow 3COINS instructions to enter the designated YAS campaign page and submit an email address to receive a dedicated YAS offer link. Customers can redeem first and activate later: if their trip is still being planned, the link will be sent to the registered email address for future use.

YAS is a leading embedded insurance innovation platform in Asia, committed to creating a new generation of insurance that is more convenient, faster, and closer to everyday life scenarios.

By embedding insurance seamlessly into daily mobility, consumption, and digital platforms, YAS lets users access instant protection without cumbersome processes, making cover practical, quick to buy, and available when it is needed.

YAS has continued to lead the development of on-demand insurance over the years, launching a number of Asia-first products including hiking insurance, cycling insurance, real-time passenger protection, and the world's first northbound consumption travel insurance, redefining how insurance fits into modern life.

YAS MicroInsurance platform: https://yas.io

Founded in 1994 and headquartered in Osaka, 3COINS now operates more than 370 stores in Japan and has become an important brand in the Japanese retail market. It is a core business of PAL Group Holdings Co., Ltd.; according to its latest financial report, 3COINS recorded net sales of JPY 70.93 billion for the fiscal year ending February 2025, a significant year-on-year increase.